Arts & EventsBetter to Give then to Receive

Better to Give then to Receive

Hoopla Guru Lainie Towell gave the gift of Ottawa Life, and introduced her new company Stunt Woman
in a Pencil Skirt
, on one of December’s most frigid mornings. It’s not everyday that you find a tinsel clad
woman offering presents (with Ottawa Life Magazine subscriptions inside) outside your car when you are
stuck in traffic! This live product placement initiative definitely caught commuters’ attention, and warmed
them up to SWiaPS theatrical approach to PR. Ottawa Life will never be the same!

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