Shoppers Drug Mart’s Enhanced BeautyBOUTIQUE is the Rideau Centre’s Latest Big Upgrade

Beauty lovers arrived at Ottawa’s Rideau Centre for the grand opening of Shoppers Drug Mart’s latest Enhanced beautyBOUTIQUE on December 2. Beauty bloggers and experts were invited to explore the store’s luxurious new environment and its prestigious brand assortment, featuring Chanel, Dior and Paul & Joe.

The upgrade comes as Shoppers continues its commitment to give Canadians the best beauty experience in the retail environment. The 4,000 square-foot beautyBOUTIQUE features new fixtures, digital signage, enhanced fragrance and skin care areas and provides customers with a beautiful retail environment complemented by 16 prestigious brands.

“Our goal is to offer a unique and inspiring experience, leveraging our customer insights in beauty while also integrating emerging customer trends,” said Mike Motz, Shoppers Drug Mart’s President. “Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and as a result we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women.”

Beauty Expert Lyndsay Craig was on hand to unveil the Spring Collection from Parisian-born, cult favourite Paul & Joe. Each season, Paul & Joe launches a limited edition capsule collection featuring a unique colour palette and custom packaging inspired by that season’s fashion line.

Craig shared her favourites from the upcoming spring collection and what she chose for those on her Christmas list.

Alex: Tell me about the Paul & Joe collection that you'll be bringing to the newly renovated Beauty Boutique.

Lyndsay: Exclusive to Shoppers Drug Mart, Paul & Joe Beauté is a brand that stands out in the newly renovated Enhanced Beauty Boutique. The Parisian born, cult coveted brand is fun-loving, sophisticated, and infused with a relentless joie de vivre. PAUL & JOE products feature luxurious textures and on-trend colours all in unique, retro-modern packaging.  Named after her two sons, Sophie Mechaly launched PAUL & JOE in 1995 as a menswear company. In 1996 she introduced womenswear and in 2002 launched the Beauté collection which includes colour cosmetics, skin care, body care, nail, tools and fragrance.

Paul & Joe is also recognized for releasing beautiful limited edition collections called Collection Sparkles. These are capsule collections featuring a unique colour palette and custom packaging inspired by that season’s fashion line. “Papillons de Printemps” or “Butterflies of Spring” is the next capsule collection launching in Spring. This collection is inspired by the delicate, brightly coloured wings of a butterfly, introducing vibrant pops of colour just in time for the warmer weather. The collection also includes interchangeable packaging for lip and cheek that highlight the Spring Paul & Joe fashion prints.

Alex: How does Paul & Joe stand out from the other brands carried in-store?

Lyndsay: The incredible high-quality and versatility of the Paul & Joe make-up in addition to its nostalgic yet trendy packaging, makes this brand very unique and a coveted favourite.

Alex: What are some of your favourite items from the collection?

Lyndsay: There really are too many to choose, however here are some of my most favourite items from the collection! The Moisturizing Foundation Primer S – This primer has a very unique, hydrating texture that ensures your make-up will last all day! The Gel Foundation, Eyebrow Pencil and Illuminating Touch Pen.

You can find out more about BeautyBOUTIQUE and its products at beautyboutique.ca.