FashionToronto Fashion Week Wrap Up: Joe Fresh

Toronto Fashion Week Wrap Up: Joe Fresh

Toronto Fashion Week Wrap Up: Joe Fresh

Canadian designers from across the country flocked to Toronto to show their Fall and Winter 2013 collections.

The tents were set up at David Pecaut Square in downtown Toronto and industry members, media, designers and fashion enthusiasts showed up for the first look at what Canadians can expect to see on the shelves in six months.

Joe Fresh designer Joe Mimran took the collection in a whole new direction this season with a black-on-black palette.  The first model down the runway wore black pants and a black dress shirt – a drastic change from the bright pops of colour that are the staples of a tradition collection.  The only colour to be found was the signature orange found on the soles of models’ shoes and there were a few blue separates that made the cut.

Instead of choosing colour, the feature was on the detailing.  Sequins, patent leather, studs and moments of metallic were the elements that made the collection.  The edgy spin had many fans raving, whereas others were hoping to see a similar colour palette as the 2012 collection.

“I’m very excited about this new collection,” said Joe Mimran. “I was inspired by Paris in the early ‘90s.  That chic French girl whose style was so effortless and cool. The early days of street style.”

Key items for the season include faux leather jackets, edgy tweed blazers, airy neoprene with laser cuts, studded jeans, two-piece sweater dressing knit sets, ruffled silk blouses, as well as printed and embellished tees and sweaters.


The Fall/Winter 2013 runway collection will be sold exclusively at select Joe Fresh locations across Canada and the U.S.


Did you miss the show? You can watch it here!

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