Canada 150
FashionWet Weather Gets a Fashionable Kick with Santana Boots

Wet Weather Gets a Fashionable Kick with Santana Boots

Wet Weather Gets a Fashionable Kick with Santana Boots

SantanaCanada_MelitaIce_
Melita Ice Boot

The modern woman’s dilemma—in Canada and other regions exposed to insufferable weather—is staying warm and dry without sacrificing fashion (and safely trekking outdoors without breaking a leg or ankle). During the fall season’s torrential rain and cold winds, a functional rain boot that doesn’t make one look juvenile or appear older than they are, is a challenge to find. Fashionable boots are easily water-damaged—often beyond reasonable repair—while more rugged footwear seems suitable for traversing the Himalayas than the urban jungle.

SantanaCanada_Contessa_
Contessa Boot

Santana Canada provides the solution we’re all looking for with beautifully designed boots to combat the harsh, wet weather in style. This season’s Rainy Day Collection features buttery leather or shimmering nylon combined with waterproof rubber bases to keep feet dry and protected. All are lined with moisture-absorbing micro fleece and some feature faux fur trimmings. It’s the kind of footwear you could go to the grocery store with, yet feel stylish enough to walk into a nice restaurant.

“These aren’t your typical boots,” explained Line Lauzon, brand manager at Santana Canada. “Our goal is to create footwear that feels and looks luxurious, but is something functional you wear when it’s extremely wet and mucky out.”

SantanaCanada_Clarissa_
Clarissa Boot

The Canadian company honed its shoemaking craft in Quebec and has continued to develop collections using advanced technical fabrics, European designs and high-quality leathers for over four decades. Now the boots are manufactured in Italy, a country renown for both its fashion and leather. With this kind of expertise supporting their products, Santana Canada pioneered the use of an innovative waterproofing system to ensure the footwear defies the elements, as well as time.

SantanaCanada_Sarita_
Sarita Boot

“Our designs are classic,” added Lauzon. “We felt many footwear brands were focused on heavy winter designs that were often more casual, or they were on the opposite end of the spectrum—too young. Our collections are for the sophisticated customer.”

Filling this gap in the market has proven successful—consumers are drawn to high-quality products over disposable, fast fashion. What’s particularly unique is the fact the company is Canadian, yet has an added appeal with its Italian collaboration. People want to support home-grown businesses and indulge in more exotic products.

“It’s really important to us to offer that luxurious feel with beautiful, high-quality materials,” said Lauzon. “We wanted to work in Italy because of their quality standards, and of course eye for fashion and detail.”

Thanks to Santana Canada, the approaching rain and slush may receive a warmer santanawelcome from Canadian women this year.

To purchase Santana Canada boots, visit their website: www.santanacanada.com. You can also find them on Facebook and Twitter.

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