Arts & EventsChanging Maternal Health One by One

Changing Maternal Health One by One

Changing Maternal Health One by One

TOMS, the company with the global movement of One for One, is launching a new product to address maternal health in the Canadian market on March 6.

With the release of the new Toms Bag Collection, every bag sold will provide a safe birth for a mother and baby in need.

“After years in the field, I recognized a need for advancements in maternal health,” said Toms Founder Blake Mycoskie. “So we developed a program with our Giving Partners to identify two key ways Toms can aid in safer birthing conditions. Being able to give in this way – one that helps save the lives of mothers and newborns—is incredibly special. The issue of maternal health is very close to my heart, as I just became a father this past December. I truly believe people around the world will be amazed at what these bags can do.”

The Toms Bag Collection features three lines: artisan, travel-inspired and campus and tech. Made from canvas, leathers and global prints, prices range from $30 to $$328 and will be available on the Toms website and at select retailers.

Infection is a leading cause of death in mothers and newborns worldwide and providing clean birth conditions and skilled birth attendants can save nearly half a million lives each year, according to UNFPA and Every Newborn Action Plan 2014.

With the purchase of a Toms bag, you will be helping to provide safe births in Bangladesh, Ethiopia, Haiti and India. Toms’ Giving Partners, including United Nations Population Fund, BRAC and ayzh, will help train skilled birth attendants. Safe birth kits will also be provided, including materials like soap, gloves, gauze, a cord clamp, surgical blade and a clean surface to help a woman safely give birth.

“While in the field, I’ve met mothers and entire families who have been affected by the physical and emotional repercussions of giving birth alone, or in unsafe environments,” says Mycoskie. “We feel it’s our responsibility to change this through the Toms business model, and we’re so proud to be able to present the first One for One product that can actually help save lives.”

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