The energy of hockey nights in Ottawa is reaching new heights. This season, the Ottawa Senators have a partner that is as passionate about the excitement of the game as the team’s fans themselves. Soft2Bet’s ToonieBet brand has become the official online casino of the legendary Senators.
It goes far beyond a logo flashing across the arena boards. The partnership between ToonieBet and the Ottawa Senators is a prime example of how iGaming and sports create a unified space of emotion and passion for fans. Here, technology and passion for the game work in tandem to give fans more than just a scoreboard result.
When Hockey Happens, Excitement Follows.
For Ottawa Senators fans, the new season promises to be especially hot. The team is gaining momentum, and with a roster like the Senators’, expectations are getting higher: captain Brady Tkachuk, offensive mastermind Tim Stutzle and defenseman Jake Sanderson have led the team to the playoffs. Their ambitions are fueling interest, and fans are watching every move on the ice with double the attention.
The partnership with ToonieBet only adds to that fire. Soft2Bet online casino is a platform that is built around the interests of Canadian players specifically. Fast CAD deposits, Canadian spirit in the visuals, and flexible bonus programs make ToonieBet recognizable and approachable to players across Ontario.
Add to this Soft2Bet’s iGaming expertise with their flagship MEGA platform, which helps operators increase user engagement and you get a partnership where each side strengthens the other. This is a perfect match built on shared goals and smart strategy: when hockey passion meets high-tech excitement.
What is the Strength of the Partnership?
The key to ToonieBet and the Ottawa Senators partnership is engagement. It’s not just about the presence of the brand logo on broadcasts. It’s a full-fledged ecosystem of activity for fans who want to be not just spectators, but active participants in events.
Here’s what fans can look forward to:
• ToonieBet branding: digital panels at all 32 matches, including home and away games. The brand logo will be part of a recognizable atmosphere in the arena.
• Canadian Tire Centre on-ice signage: will enhance ToonieBet’s visual presence, making it an integral part of the matches.
• Virtual slot machines for every game: an additional layer of interactivity that turns watching hockey into a gambling adventure.
• Digital integration: ToonieBet’s strong presence on NHL.com, social media and the team’s other digital platforms.
• Promotions and contests for fans: drawings for game tickets, Ottawa Senators branded merchandise and other valuable prizes.
• Television Broadcast Branding: Digitally enhanced rink boards for home and away games
• In-arena rink board signage for home games
Fans will not only be able to watch the games, they will have the opportunity to experience emotions not only from goals and saves, but also from their own victories. All of this makes the partnership between ToonieBet and the Ottawa Senators a particularly exciting element of this NHL season.
ToonieBet + Ottawa = Winning Combination
The partnership with the hockey team is a logical extension of ToonieBet’s strategy. The Canadian gambling market is growing rapidly, and the brand’s presence in the arena, media and online space of the Ottawa Senators opens up new opportunities for growth.
As Oksana Tsyhankova, Soft2Bet CMO, notes, this partnership strengthens ToonieBet’s position in Ontario and helps make the player experience even more personalized and immersive. Attention to detail keeps the brand close to its audience, while innovative approaches to gamification make every activity unforgettable.
Let’s not forget that ToonieBet is backed by Soft2Bet’s full power and expertise, which has already established itself as a reliable partner for online gambling operators. Soft2Bet’s MEGA platform has seen impressive results, with up to +65% to NGR and 4x more screen time for players. This allows brands like ToonieBet to not just be in the market, but to actively shape it.
What’s Next?
ToonieBet and the Ottawa Senators’ plans go far beyond classic sponsorships. Ahead are new activation and content formats that will make every match a true interactive experience. More engagement mechanics, more prizes, more drive and, of course, more wins both on the ice and in online casinos.
Additional activities already being prepared for launch include exclusive fan content, special game scenarios and enhanced opportunities to participate in interactive drawings during matches. All designed to keep fans engaged, both in the arena and beyond.
As Martin Ballard, vice president of corporate partnerships for the Ottawa Senators, pointed out, both companies are committed to offering fans an exceptional experience. That’s what the strategy is all about: strengthening the connection between the team and the fans by combining sports and iGaming into a single space of vibrant emotion.
A Partnership Built for Victory
Such partnership benefits everyone. Fans get more excitement and opportunities to win valuable prizes. Ottawa Senators strengthen their connection with the audience and turn every game into a celebration. And ToonieBet solidifies its status as a key player in one of the most dynamic online gambling markets in North America.
This alliance shows how iGaming is becoming a natural part of sports culture, pushing the boundaries of the classic fan experience. So the next Ottawa Senators game is not only a reason to cheer on your favorite team, but also a chance to experience a new level of excitement with ToonieBet.
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