In the wake of COVID-19, millions of people around the world are practising social distancing. Countries are forcing closures and lockdowns at home. Some governments are reluctant to take such drastic measures, but all end up succumbing to the harsh statistics. At the moment, it is an unstoppable virus. In these unprecedented times in modern history, is it possible to still grow your business?
This is not the first time that economic turmoil and global chaos have affected the ability of entrepreneurs to scale their businesses. And yes, the coronavirus pandemic is unique in its own right, widespread, and downright terrifying. We can't control that. But we can control how we respond, both personally and professionally. According to professionals, in times of uncertainty, the way you present yourself to your audience, customers and community can make or break your business. Before you throw in the towel or allow fear to drive your decisions, here are seven ways to market your business while everyone is distancing themselves socially. It is the way to flatten the curve of your uncertainty. In times of the Coronavirus, the adoption of a strategy of continuous use of the platform can be the solution to guarantee the sales of your company during the crisis, train the employees of your central office and discover how banks and business support entities of your country can help you during this crisis.
If you have not yet established your presence on the internet, now is the time to do it. And if you already have an online brand, it's time to focus your marketing efforts on where your customers are. Now more than ever, online brands have a physically distant, yet practically present, captive audience. Consider creating and marketing an online self-study course, live online workshop, virtual group coaching program, digital templates, online shopping options, or virtual happy hours to keep people connected to your brand.
Yes, people's priorities have changed. We are valuing life in different ways, hugging our loved ones every day and embracing things that we would otherwise take for granted. That doesn't mean that your business isn't critical enough to grab your audience's attention through impactful content marketing in the midst of the great crisis. Each brand must have a mission deeper than just the product or service they offer. One that has a more significant impact on the world in some way or form. Whatever it is, now is the time to be present online and help bring your marketing to life. Optimize tools such as social media, videos, podcasts or blogs to inspire, encourage and transform people's lives for the better despite the circumstances in current times.
There is nothing extroverts (and introverts) want more than connection and community. There are many resources online to stay connected with your customers, clients, and communities.
Market virtual events, training sessions or meetings using tools like Zoom, Slack, Facebook groups, Google Hangouts, Voxer and Marco Polo. If you have an in-person event planned, consider a live virtual broadcast event. If you are an editor, consider starting a book club. If you have a health club, consider online gym classes. Any type of community is bound to reflect on your sales and the way in which the customers connect to you. It may even help you connect with a different type of audience.
Life looks a little different right now, so the ways we are used to taking care of our health and well-being have changed. Physical, mental, emotional, and spiritual health are massive on people's shoulders at this time. Regardless of your industry, it would help if you related your brand to the well-being of your customers for them to take notice. Remember, people prioritize things differently today (and for the better). Find out how to pivot your content strategy to connect the dots between your business and your customer's mindset, physical health, or mental well-being.
Those who cannot do, teach. It's time to take action to a whole new level. The e-learning industry is expected to grow to about $325 billion by 2025. Now is the perfect time to direct your marketing efforts toward a booming industry. Are you a consulting agency? Create a relevant digital academy program for your industry. Are you in the cottage industry? Send out a box of supplies and host a virtual class that guides customers in creating their products.
The goal of this article is to help you market your business in times of crisis, with integrity. That means you have to find the balance of making a profit while giving back during a time when people need to feel supported, heard and connected. Consider donating a percentage of your earnings to a charity or family in need. Offer gifts, contests, or promotions to make your brand come first. Share every opportunity to give back with others.
If you do the above simply to increase your profits and not to add value, spread love, and show genuine interest in your buyers' lives, it will all be for nothing. Trading profits will always come and go, as will your strategies. Now is the time to spend even more time serving, nurturing, and supporting your marketing practices. Do that, and growth will continue, not just today, but in the long run.
The guideline around the world to contain the contagion of the virus is social isolation, so many institutions are organizing events and virtual business rounds. There are plenty of ways to still participate in a virtual business roundtable. You can look at Forex Nachrichten for further information on this. Virtual events have proven to be an excellent ally for companies that want to continue generating leads thanks to the advantages it offers to keep them connected. Still, they also present some less optimistic details that should be taken into account.
The period of social isolation we live in can be an excellent opportunity to coach and qualify your team. Thankfully, online there are a vast plethora of articles, videos, webinars and courses on management, planning, markets and sales, finance, entrepreneurship, innovation, and more. You can quickly learn about online courses that are offered, some of which can be found free to assist your team members. You and your colleagues can take courses on all aspects of the business. Another golden tip is always to be attentive to the emails you send. Communicate via webinars and increase the number of webinars to help companies like yours to take advantage of this period, in the most constructive way possible.
It is essential to be aware of and analyze the metrics associated with your marketing strategy, to discover new trends and adapt the content to them as quickly as possible; the relevant aspects must be considered to generate actions to take advantage of them. Many companies have been forced to stop their activities amid this complicated health situation. However, it must be borne in mind that in a peremptory period it will return to normality, so you should take advantage of this time to plan the marketing actions that allow you to position yourself quickly in the market once the situation normalizes. We hope that these Digital Marketing Tips during the Coronavirus have been helpful. Keep your business firmly on the ground and begin to thrive again as 2021 rapidly approaches us.
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