BusinessHow to improve your business website's online visibility

How to improve your business website's online visibility

How to improve your business website's online visibility

Starting your own website to promote your business can be a challenge for many entrepreneurs. Whether you leave your website design up to the professionals or you use a service like WordPress or Wix, making sure that your site is optimized for proper search engine results will likely fall to you.

SEO (Search Engine Optimization) is an important aspect of getting your site seen on the web. Showing up on the first page of search results is the ultimate goal for creating a web presence to boost brand recognition and reputation. If your site is not being seen by potential customers and users when they search within your niche, then you likely need to do some work on your site to help bring them in. There are a variety of SEO tools that can help you.

With a strong marketing strategy along with the right to online tools, you can do several things that will help you to improve your brand exposure. You can improve GMB rankings with citations or redesign your site with properly tagged metadata titles. Take a look at just some of the strategies that you can use to get your company website properly into the mix.

Do An Audit

If your current website is not performing as well as you would like, it may be time to perform a site audit to see if everything is working properly on your page. Using the Google Webmaster tools and tips, you can check your site for 404 errors and broken site links. A site with broken navigation can be frustrating enough for users that they will often leave instead of trying to reload a page. A full audit will let you know where you may be dropping the ball and give you the tools to clean things up and look more professional.

Mobile Friendly

Over 60% of all web searches originate from mobile phones. With internet access across many devices, many consumers do much of their shopping right from their cell phones. If your site is not designed to be mobile friendly, you may lose potential customers who aren’t able to view your site as it should be seen. Using free internet tools to convert your site for mobile friendly viewing will give you that much more visibility with cell phone searchers.

Content

As with many things in life and in business, quality is better than quantity. Visitors to your site are interested in gathering information about your business and will focus most of their attention to your written content. Taking the time to properly optimize your content and create educated and clear articles can help customers gain trust in your brand. Discuss engaging topics, use eye-catching titles and photos, and ensure that your written content has enough of the top keywords included to show up high in the search rankings.

Images

A website that has stunning and relevant photos is 70% more likely to draw in the attention of users. Keep in mind that just throwing photos up on your site is not always enough to catch the attention of the search engines. Don’t forget to rewrite your metadata descriptions and tags on all of your photos to increase your search engine visibility.

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