When you talk about hockey in Ottawa, you’re talking about more than a sport. You’re talking about a civic heartbeat — the families who pack TD Place, the kids in 67’s jerseys racing through the concourse, and the long tradition of junior players who grow up to become household names.
This season, the Ottawa 67’s have a new teammate off the ice: Endy, Canada’s leading mattress brand, which has signed on as a proud sponsor as part of a national partnership supporting four iconic junior hockey clubs.
For Endy, the move is more than a marketing play. It’s a homegrown Canadian company investing directly in the communities that shape the country’s hockey culture — from small‑town rinks to major junior arenas.
“We’re excited to support the Ottawa 67’s and be part of a city that lives and breathes hockey,” says Jason Cassidy, President of Endy. “As a former CHL player, I’ve experienced firsthand the physical and mental demands placed on young athletes, and how essential sleep is to staying competitive. Recovery doesn’t begin in the gym — it starts when the day ends.”
Behind every highlight‑reel goal and every clutch third‑period save is something fans never see: rest. Junior hockey players live a demanding schedule — long bus rides, back‑to‑back games, early practices, and the pressure of performing in front of thousands while balancing school and life away from home. Research shows that sleep deprivation can slow reaction time by up to 40%, increase injury risk, and hinder muscle recovery.
Endy’s sponsorship leans into that reality. The company isn’t just putting its logo in the arena; it’s championing one of the most overlooked pillars of athletic performance.
In junior hockey, the margins are small — a split-second decision, a quick reaction, the ability to stay sharp late in the game”, says Endy President Jason Cassidy. Sleep plays a huge role in all of that. When athletes are well-rested, they recover better, think more clearly, and stay more resilient through a long season. At Endy, we’re proud to support an environment where rest is treated as part of performance, not time away from it.”
Endy designs and manufactures its mattresses in Canada, and the company has built its reputation on supporting local initiatives — from shelters to women’s basketball and community partnerships.
Supporting junior hockey is a natural extension of that mission. These teams are woven into the fabric of their cities. They’re where future NHLers get their start, where families gather on Friday nights, and where young fans fall in love with the game.
By partnering with the 67’s, Endy is investing in the people and places that make hockey matter.
As part of the partnership, Endy will be featured in‑arena throughout the season and sponsor a title game in each participating city. Fans can expect in‑game activations, giveaways, and exciting concourse booths that bring the brand to life beyond the boards.
“Junior hockey teams like the Ottawa 67’s are pillars of their communities”, says Jason Cassidy. They bring people together, inspire young athletes, and create lifelong fans. Supporting the 67’s is our way of investing in more than the game. It’s about supporting the families, the city, and the next generation of players who grow up in these arenas. Being part of that story, as a Canadian company, means a lot to us.”
The Ottawa 67’s have long been one of the CHL’s most respected franchises — a team with deep roots, passionate supporters, and a track record of developing elite talent. Endy’s partnership adds another layer to that story: a Canadian company stepping up to support the next generation of athletes, and the community that rallies behind them.
For Ottawa fans, it’s one more reason to feel proud of the crest on the jersey — and the city behind it.
Photo: Courtesy Ottawa 67’s
