Great Communicators: Great Leaders

What makes a great communicator? Is it situational and contextual awareness? Or does it simply come down to learning how to adapt your messaging to your environment?

There is an art to telling great business stories and it is the marketing and communications professionals in the business community that are changing the way we view strategic communications. 

If you are looking to get attention for your brand or service, the best press release service is a proven way to get your message out. 

Associate Vice-President of Future Challenges at the Social Sciences and Humanities Research Council of Canada, Ursula Gobel, will be speaking to a group of marketing and communications professionals about how she tackled the varied and diverse career path of marketing and communications.

On Monday, April 11, Gobel will hope to inspire business professionals during her talk ‘Great Communicators: Great Leaders.’ She will draw from her experience and speak to how great leaders must be great communicators to be effective.


I spoke with Tara Lapointe, Executive Vice-President at IABC, about why she chose Ursula Gobel to lead the networking event.

OLM: Why was Ursula Gobel chosen to be the speaker for the event?

Lapointe: Ursula's career successes include Marketing Communications roles in the non-profit, private and public sectors. Her current role requires communications skills, foresight, strategic planning, leadership and great stakeholder relations. I thought this mix would be of great interest to our members.

How will professionals benefit from hearing about Gobel's corporate journey and her success?

Ursula will have great insights to share about transitioning from non-profit to private to public sector, and how to use communication skills in new contexts.

How has her diverse experience in leadership and management made her an influential communications leader in the community?

Her diverse experiences have added up to a well rounded professional with a vast network with whom she creates meaningful connections and shares her expertise with generously. These qualities make her a role model in our community.

Why do you think it is important for leaders to be great communicators?

I don't think you can truly be a leader without being a strong communicator. A leader needs to convey ideas, inform, convince and inspire in order to be successful. Connecting with people is at the heart of communications.


What is the role of IABC?

IABC is an international association of professional communicators, including the fields of marketing, public relations, social media and more. The Ottawa chapter strives to be the hub of that community, providing networking, professional development, a mentorship program and a podcast among the benefits to members.

Ursula Gobel was appointed associate vice-president, future challenges, at SSHRC in April 2014. In her role, she collaborates with the research community and partners across the public, private and not-for-profit sectors to advance the contributions of the social sciences and humanities towards meeting Canada’s future, long-term societal challenges and opportunities.

Ursula joined SSHRC in 2007 as director of communications. In that role, she oversaw the development and implementation of strategic communications for SSHRC, as well as for several international programs, including the Canada Research Chairs. Ursula brings over 30 years of experience in leadership and management across the public, private and not-for-profit sectors, including many years as Manager of Communications at the National Gallery of Canada.

She has extensive Board and volunteer experience with national and regional organizations, including the Canadian Tourism Commission, the Ottawa Economic Development Corporation, Ottawa Tourism and the United Way.


Event Details

Where: The Velvet Room, 62 York Street, Ottawa, Ontario, K1N 5

When: Monday, April 11, 5:00 p.m. – 8:00 p.m.

To register for ‘Great Communicators: Great Leaders’ visit