• By: OLM Staff

Mattel’s iconic Barbie® brand meets children’s apparel giant PatPat.

PatPat is a children’s apparel e-commerce giant founded in Mountain View, CA, in 2014 by Albert Wang (CEO) and Ken Gao (COO). The two close friends both earned graduate degrees at Carnegie Mellon University in Pittsburgh before working as principal engineers at Oracle. When Ken was expecting his first child, he learned to his dismay, that children’s clothing options lacked fun, fashionable, and practical options. That insight prompted some entrepreneurial thinking that led Wang and Gao to create an e-commerce platform where shoppers could find affordable, stylish wardrobes for themselves and the entire families.

ABOVE: In addition to adorable baby and kids' clothing, PatPat offers matching outfits for the whole family, including your pup!

PatPat has recently celebrated its 8th anniversary with an announcement that the company has reached a licensing deal with Mattel. The global toy giant holds one of the biggest catalogs of children’s and family entertainment products in the world, including the iconic Barbie® brand. The two companies are about to launch an exclusive line of Barbie®-brand PatPat apparel for kids and moms. The new collection joins other recent collaborations with 20 famous brands through PatPat licensing agreements, including Paw Patrol, Peppa Pig, Harry Potter, DC, and more.

Rachel Ke is PatPat’s California-based Director of Marketing. “We are working hard on our new product collection launch because we know that our clothes will bring joy and be lots of fun for kids,” Ke says enthusiastically. “We’re really looking forward to our target launch date sometime in Q1 or Q2 2023.”

PatPat already has plenty of success upon which to build out its new Barbie® line. The company boasts 1.8 million followers on Instagram and 652,00 subscribers on YouTube. It’s also been recommended on the homepage of the App Store, has been featured as the “App of the Day” in the UK, and regularly receives top ratings on Google, Sitejabber and Trustpilot. Mattel brings a huge profile to the partnership, based on film and television content, gaming and digital experiences, music, and live events for brands like Barbie®, American Girl®, and Thomas & Friends®. Mattel operates in 35 locations and its products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.

Rachel Ke is convinced that the new PatPat partnership has a bright and colourful future. “We are very excited to partner with Mattel and the Barbie brand,” she says. “Barbie is a household name that empowers girls and inspires them to embrace their confidence and pursue their limitless potential. The theme of this first Barbie/PatPat collection is ‘Own Your Uniqueness’. Girls can find the perfect outfit to suit their unique personalities.”

A company is only as good as its customer experience, and that’s something that PatPat takes very seriously. Most of the clothes sell with huge discounts, thanks to their 20 daily sales events that launch each morning.

PatPat’s brand promise is simple, and one that the company lives up to every day: “Cuteness and Quality at Great Prices that Make You Smile.” The company delivers the most stylish, captivating kids’ clothing without compromising on quality. And now, Barbie® fans can look forward to a new line of collectables. Be sure and explore PatPat’s amazing catalogue by shopping at their Canadian online store: https://ca.patpat.com/