Ottawa’s Fairy Art Mother has advice for struggling artists

As COVID-19 continues to impact the lives of many people around the world, artists are struggling to make a living amid these difficult conditions. Fortunately, help is on its way, in the form of fairy wings!

With advice on ensuring a bright future for artists, The Fairy Art Mother’s Guide to Captivating Fans and Selling Art, is a no-nonsense read which includes a guide to finding the appropriate venues for selling art, both online and offline.

“Making sales in hard times looks like magic. Thriving despite the odds seems supernatural. Of course it’s really just know-how in a tough market,” says the Ottawa artist and creator of the Fairy Art Mother, Laura den Hertog. She is an award-winning fine artist with artwork in private and public collections across the globe such as; the New York City’s MOMA, and in the private collection of Elizabeth Edwards.

The guide book offers information and advice that may burst the bubble for some artists but, den Hertog gives a concise understanding of who is buying art and how to reach them. Meant for any kind of artist, the book begins with a list of common marketing ploys that are outdated and futile. den Hertog's goal is to teach artists how to expand their audience and be discovered by new people as well as maintaining a sustainable art career.

“I know so many brilliant artists who have no idea how to make sales outside of the art gallery system. I really wanted to break through the fear that is so predominant right now and offer simple and easy solutions that I know work. Artists who embrace this concept may even discover that they enjoy marketing their work. Now that really is magic!” says den Hertog.

The paperback and Kindle editions are available on Amazon.

“I can’t wait to put these ideas into practice. Plus, it was fun to read!” — Mona Turner, Artist

“If you only put one or two of her suggestions into action, you will have gotten your money’s worth from this book.” — Howard Cooperman, Artist Sales and Marketing Coach.