BusinessPlayOLG: A Great Start. Now What?
PlayOLG: A Great Start. Now What?
PlayOLG has turned two this January. Two years have now passed since the Ontario Lottery decided to no longer sit on the edge watching Ontario residents play offshore but offer them a viable alternative. The PlayOLG online casino has become - or "should have become" - an example for similar operations in the country, offering not only games but bonuses and promotions to locals. It is currently the only Canadian online casino that has offerings similar to its offshore counterparts - welcome bonuses, birthday bonuses, and periodical promotions with prizes worth playing for. We should really appreciate the OLG's effort, yet it has a lot more to improve. Hopefully, the company will implement new services and offers to compete with offshore operators, winning over the hearts and wallets of Ontario online casino players.
Working a bit on bonusesIf we look at the percentage of PlayOLG's first deposit match bonus, it competes with what many other offshore casinos visited by Canadian players offer. The 7Sultans Casino, one of the offshore gaming venues accepting Canadian players, the percentage is the same: 100%. The difference comes from the maximum amount of bonus funds one can claim: it's $15 at the PlayOLG and up to $/€500 at the 7Sultans. Of course, the bigger amount sounds more attractive! By offering a higher amount to players, while leaving the 10x wagering requirement intact, the PlayOLG online casino could surely attract more new players to its premises.
Throw in some free spins, tooOne of the most attractive specials offshore casinos throw at their players is free spins on specific slot machines. Euro Palace, for example, offers its new players a total of 100 free spins they can play on different games. As their name suggests, these spins cost nothing and give players the chance to win bonus funds that they can clear by playing through the required amount, much like in the case of deposit bonuses. Yet they are attractive since they offer more playtime on a variety of games. While free spins offer players merely the chance to win extra funds, they are an attractive offer that can win some players' hearts.
Work on the promotions' prize poolsA grand prize worth $15,000 sounds great... but how about a prize pool worth €500,000? That's another level, even if players know that they can only win a fraction of the total. It's about the attractive nature of the promotion and the perception of having a chance to grab a bigger slice of the pie than other that makes players want to play under such conditions. Restricting people from visiting the online gaming venues they want is not a viable solution. Making them want to play at yours is, so why not work a bit more on this aspect?
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