• By: OLM Staff

PureBites donates $500,000 of pet treats during COVID-19

The bond between people and pets has grown stronger than ever. Having your pet by your side is not only great companionship but supports mental health too. It’s important to ensure that pets are cared for and nourished with healthy treats and food. PureBites®, a leading Canadian natural pet food company, has donated over $500,000 worth of its products to the Toronto Humane Society and the ASPCA to support pets and pet parents in need amid COVID-19.

While many have more time to welcome a new pet into their lives, with lost jobs and hardships experienced due to the coronavirus, individuals and animal rescue organizations are faced with financial restraints, limited resources, and are in need of additional support to continue to keep our beloved animals healthy and safe. “We are currently living through an unprecedented time in our lives,” says Marc Cathcart president of Pure Treats Inc. the makers of PureBites®. “People are going through financial hardship and social distancing, but one bond that holds true during good and bad times is the one between a pet and their family. At PureBites® we have always believed this, which is why we have donated over $500,000 worth of PureBites® products to the Toronto Humane Society and the ASPCA.”

Animal welfare organizations across the country are reporting a surge in demand for rescue dogs and cats as Canadians look for furry companions to keep them company during self-isolation. PureBites® is supporting the Toronto Humane Society who have continued to find placements via digital applications and provide aid in keeping their pets tummies full during this challenging time.

"The impact that this donation has is massive. Our animals, and the animals across the GTA thank PureBites®,” said Hannah Sotropa, Toronto Humane Society Public Relations Specialist. “Toronto Humane Society is a non-profit organization that relies solely on donations and public support. Because we have no government contract, when we are lucky enough to receive donations like this, we are so abundantly grateful. All of our animals receive enrichment 365 days a year which includes positive reinforcement training with our robust training department; this involves a lot of praise and a lot of treats!"

With a wide assortment of one-ingredient treats, its new raw freeze-dried food and food topper, PureBites® is the ideal choice for health-conscious pet parents. “We are hearing so many great stories about people adopting pets during these difficult times”, says Marc Cathcart. “Giving away PureBites® treats or food to new pet parents will only help foster the human animal bond. We are hoping that this donation will bring some joy to people and their pets because we all need a little cheer right now.”

About PureBites® (Pure Treats Inc.)

Founded in 2005, PureBites® is a Canadian company from Montreal, Quebec. Over the past 15 years, PureBites® has become a leader in natural dog and cat treats and food. Focused on its core principle of asking pet parents to turn the bag around and look at their natural and pure ingredients, PureBites® is building a loyal following of pets who are crazy about PureBites® nutrient rich treats, food and toppers. PureBites® dog and cat treats, food and toppers are available throughout leading North American pet specialty chains like PetSmart, Pet Valu, Petland, and Ren’s, as well as thousands of neighbourhood pet stores.

 PureBites® are available at the finest pet specialty retail stores nationwide and are available in different sizes ranging from a Suggested Retail Price of $1.49 to $29.99. For additional information on PureBites®, please visit www.purebites.com or follow them on Facebook (www.facebook.com/purebites) or Instagram @purebitespettreats on Instagram.

 About Toronto Humane Society

Toronto Humane Society is an animal welfare organization whose mission is to promote the humane care and protection of all animals and to prevent all forms of cruelty and suffering.? One of Toronto’s oldest charities, they operate as an animal shelter and?high-volume?clinic with spay/neuter and vaccination services.?In recent years, they have sought to expand beyond shelter activities to further improve the lives of animals. Their new initiatives include an expanded pet food bank, dog training programs, educational outreach and animal rescue operations at both the local and international level.??For more information, visit www.torontohumanesociety.com.??

About the ASPCA

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Instagram.