Soft2Bet, a leading gaming solutions provider, has made significant improvements to player experiences, accelerated product development cycles, and drastically reduced infrastructure costs following its strategic migration to the Amazon Web Services (AWS) platform. According to the company’s recent 2024 report and detailed AWS case study, Soft2Bet’s move from on-premise analytical platforms to cloud infrastructure has positioned it as one of the leaders in Europe’s competitive gaming market. For further details on Soft2Bet’s progress, visit soft2bet-careers.com.
A Unified Cloud-Based Data Ecosystem
Founded in 2016, Soft2Bet specializes in creating tailored casino and sports gaming solutions. As the company grew, it faced challenges with multiple data sources and rigid on-premise systems. These issues delayed marketing campaigns, complicated player support, and reduced the accuracy of regulatory reporting. Recognizing the need for improved data management efficiency and scalability, Soft2Bet sought a solution to enhance flexibility in the rapidly evolving European market, looking to streamline its operations.
Collaborating with the Snowflake platform (AWS partner), Soft2Bet modernized its analytics infrastructure into a single cloud-based database. Centralizing analytics on the AWS platform removed the need for cumbersome hardware maintenance, while creating a secure and unified repository for data from various sources. By maintaining consistent security checks across all inputs, the company mitigated many vulnerabilities often associated with traditional on-premise solutions. Freed from hardware limitations, Soft2Bet’s shift to enhanced analytics has opened doors for growth and innovation.
The use of AWS for near-real-time (NRT) analytics has provided Soft2Bet with deeper insights into its operations, enabling them to scale quickly and meet growing demands. Whether running data-driven marketing initiatives or adhering to stringent regulatory mandates, the company can now respond faster and more efficiently to trends in emerging markets. Soft2Bet continues to refine its data-driven marketing and compliance strategies to stay ahead of evolving requirements.
Significant Cost Savings and Faster Implementation
The transition to AWS has brought substantial cost-efficiency, particularly in terms of infrastructure computing resources. By strategically investing in Amazon Simple Storage Service (Amazon S3) for scalable and secure data storage and Amazon Relational Database Service (Amazon RDS) for smoother database management, Soft2Bet’s research showed a 55% reduction in compute costs. This cost-saving measure has translated into a strong operational profit, as the company maintained high availability while minimizing downtime during service migrations.
After some exploration, Soft2Bet found that listing Snowflake platform solutions on AWS Marketplace significantly simplified the partner onboarding process. Automating key steps in integrating third-party services reduced partner setup times by 70%, accelerating new collaborations and opportunities. At the same time, the AWS Snowflake platform provided a robust framework for near-real-time (NRT) processing, allowing for data entry and analysis without the intensive demands of legacy systems. These changes reflect Soft2Bet’s commitment to exploring a strong framework for data operations.
Centralizing Workloads in the Cloud
Centralizing workloads in the cloud has allowed Soft2Bet to allocate fewer resources to maintaining on-premise hardware. As a result, technical teams can focus on strategic initiatives and customer-facing innovations, rather than dealing with procurement or installation issues. With fewer hardware limitations, Soft2Bet explores strategic initiatives to enhance user experience.
Boosting Product Innovation and Development Flexibility
One of the main advantages of Soft2Bet’s migration to AWS is the ability to innovate at a pace that was previously unimaginable with its on-premise setup. Development teams can now create prototypes and refine game concepts in hours or days rather than weeks. Freed from the complexity of maintaining physical infrastructure, developers can quickly test new features or adapt existing ones, ensuring they align with evolving player preferences.
This rapid feedback loop fosters a culture of experimentation, leading to richer user experiences. Whether it’s a simple change to a user interface or the launch of an entirely new game concept, Soft2Bet can now quickly gather data and adjust its offerings. The result is a more dynamic product portfolio that resonates with players and strengthens the company’s competitive edge.
Enhanced User Experience Due to Reduced Latency
After a successful migration to the AWS platform, the company is now working to move its remaining on-premise systems to the cloud. This strategic step further reduces overall operational costs, creates new opportunities for data-driven insights, and strengthens Soft2Bet’s position as a technological leader in the European iGaming sector. Embracing the cloud-based model keeps Soft2Bet proactive, continuously improving its approach to exploring growth areas, product development, marketing, and regulatory compliance.
Soft2Bet’s achievements illustrate the profound impact that a carefully planned cloud migration can have on profitability, scalability, and user satisfaction in the fast-evolving gaming landscape. The company’s complete transformation provides a valuable benchmark for organizations aiming to modernize their infrastructure, enhance operational resilience, and accelerate product innovation.
Soft2Bet’s Strategic Insights and Future Plans
By integrating multiple data sources into a single analytical environment, Soft2Bet has the capability to expand and link as many data inputs as necessary, quickly turning raw information into actionable insights. The removal of infrastructure constraints enables faster proof-of-concept processes, sometimes completing them in hours rather than weeks. These capabilities help Soft2Bet maintain its leadership in the fast-paced European market, characterized by rapid changes and intense competition.
“Innovation is in our DNA, and our move to the AWS platform reflects our commitment to continuous growth and excellence. This transformation enables us to scale efficiently, strengthen our market position, and provide even more engaging experiences for our players after data exploration. By embracing change, we are not only keeping pace with the industry but also shaping its future,” said Soft2Bet’s founder and CEO.
Soft2Bet remains dedicated to exploring innovative solutions that foster growth and strengthen its competitive advantage.
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