As the Salvation Army Ontario Division’s 2023 Christmas Kettle Campaign enters its final week, the urgency to give is at a critical stage to help the organization reach its goal of $13.5 million as more and more individuals and families face economic uncertainties and the daily challenge of making ends meet.
With $6.8 million raised in Ontario to date and less than 1-week to go in The Salvation Army’s largest annual fundraising campaign, the generosity of the public and mission partners is critical to supporting local programs and services that improves the lives of neighbours.
The decline in donations comes at a time when the demand for The Salvation Army’s assistance has surged by 30 percent. This increase in demand is particularly notable in some communities, where vulnerable individuals and families are grappling with unprecedented challenges exacerbated by the ongoing global situation.
As food affordability is out of reach for many people in Ottawa, The Salvation Army has noticed a significant increase in people seeking assistance for nutritious meals to put on their tables. Last year, 7,000 individuals were assisted with food, clothing and practical assistance from The Salvation Army Community and Family Services, 28,000 were helped during Christmas, and 129,000 meals were served in feeding programs.
Lois, a senior who relies on The Salvation Army’s mobile food program knows first-hand the importance of kettle donations and how it helps fill her refrigerator.
“If it wasn’t for this food program, I wouldn’t have groceries,” said Lois. “The Salvation Army has saved me – this is a fantastic program and I love it.”
Donations to The Salvation Army Christmas Kettle Campaign directly support innovative programs and services that make a vital difference in the lives of Ontarians, just like Lois.
“The need for The Salvation Army’s services continues to grow as we are seeing an increasing number of individuals and families grappling with economic challenges linked to the high cost of living,” said Glenn van Gulik, Divisional Secretary for Public Relations, The Salvation Army Ontario Division. “This year, The Salvation Army anticipates supporting over 1.5 million people in the province with food, housing, and other necessities of life. We are counting on all Ontarians to donate today and give hope to our struggling neighbours.
The Christmas Kettle campaign continues through to December 24, and you can donate online and double your impact today at salvationarmy.ca or by calling 1-800-SAL-ARMY.
Photo: Jerimi Jones
