• By: OLM Staff

Why the rise of artificial intelligence is great news for online casino fans

Ever since the very first online casinos came onto the scene in the early 1990s there has been a constant drive to make them more player-centric. The over-riding reason for this is that, by building a closer bond between player and site, the greater their loyalty is likely to become. So, increasingly, games have been developed according to player demand including variations on the most popular ones like blackjack, roulette and baccarat. Slots have also been a particular focus with more and more being introduced and targeted at specific groups of players.

But now this drive for personalization is set to get another major boost thanks to the continuing advance of Artificial Intelligence. While there may be some scaremongers out there who see this as a threat to humanity in general, the truth of the matter is that it will enhance all kinds of experiences.

In a study by https://oracle.com it was reported that 34% businesses in all sectors believe that AI is the single factor that will most improve customer experience in future As an industry that has been at the leading edge of capturing player data and using it to refine their offering, the online casino sector is perfectly poised to use AI in a number of ways.

The first, and perhaps most relevant, change is likely to be the ability to learn even more about a player’s preferences and habits in order to finetune the games that they’re playing or even to actively make the sorts of suggestions that we’ve grown used to receiving from online retailers or video streaming services along the lines of “If you like this, we think you’ll enjoy this too…”

Look around online and you’ll also find that sites like https://slottyvegas.com offer a range of casino bonuses both to welcome new players and to reward the loyalty of existing ones. Generally these are fairly standard and cater to everyone but the use of AI will undoubtedly mean that they’ll become more closely tailored to individual preferences. Whether this is achieved through data gathered from individual players or through learnings from the general preferences and behaviors of players with similar profiles remains to be seen.

Customer service is another area in which a real competitive advantage can be achieved and it is here that AI can also have a major role to play. The last few years have seen an explosion of businesses like https://www.nuance.com which have been developing and refining AI-driven customer interaction software. As a result, the automated service that online casinos will soon be able to provide with players will soon be as good, if not better, than they would receive from an actual person. It’s also a service that will be as good at 3 a.m. as it will be at 3 p.m., something that’s not always possible with human operators.

So there’s certainly plenty to look forward to in this brave new world of AI-driven casinos — and all we can say is “bring it on!”.