Creation and Promotion of TikTok Channel

TikTok is rapidly gaining popularity in many countries. The number of installations has exceeded 1.5 billion. More than 800 million people use the app every day.

While many are skeptical, the numbers speak for themselves. And now is the time to go there for the audience, because in 2022 the popularity of the app will only grow.

While competition is fairly low (although it is growing rapidly due to platforms like Instagram with the Reels feature), you can get free social media coverage for posts, there is a built-in editor with a lot of effects and filters, and there are many ideas for videos. If competitors do not seize the initiative, then TikTok will not lose its relevance for a long time.

In this article, we will tell you how to use your channel to promote your business, how to create an account and attract subscribers.

We define promotion goals

Before starting work and choosing methods, you need to determine the goals of promotion. They, in general, do not differ from the goals in any other social network. However, at this stage it is necessary to speak about it, so that you understand where you are going. It's never too late to learn different promotion methods or simply buy followers on TikTok, but it only makes sense when you have a clear goal in mind.

Attracting subscribers to other platforms

Now it is easier to get subscribers on this social network than on YouTube and Instagram. You can take advantage of this and redirect traffic to other social networks. To do this, specify a link to Instagram, YouTube or your website in your profile.

Account monetization

On this platform, you can earn donations from live broadcasts, native advertising from brands, affiliate programs, and advertising from other bloggers. As a rule, content makers spend money to promote, especially at the first stage of work. Often they turn to popular authors for advertising, buy TikTok followers, or invest in the purchase of technical equipment for shooting high-quality videos. Therefore, in order to cover costs and make a profit, you need to enable monetization.

Increasing brand awareness and image enhancement

This social network can be a good addition to existing pages in other social networks.

Sales increase

Lead generation is the ultimate goal of any SMM promotion. You can use this platform to sell your products and services directly. It is also a great place to promote your creativity, such as music tracks. This is a chance for new artists and musicians to become popular.

Depending on the goal, it is worth building a strategy and choosing ways to promote. But first, we define the audience and the concept of the channel. Naturally, within the framework of this social network. Remember that users come here to have fun. Difficult to understand content is not interesting here. This app shoots original, viral and visually appealing videos.

How to promote a TikTok account from scratch

Account setup

First of all, you need to put a profile photo, come up with a nickname and a username. Keep in mind that you can only change your nickname once every 30 days. You can also add a short description and links to accounts in other social networks.

In addition, it is better to switch to a Pro account, which allows you to choose a profile category, run ads, and view statistics. It is suitable for those who want to make money on this platform.

The profile should reflect your nature and type of activity. If you offer dance lessons, it should show up on your account. You can make a creative profile, for example, with a video where you teach your cat to dance. In this case, it is better to write a slogan saying that you can even teach a cat to dance.

Content publishing

The users of this social network are young people over the age of 13. They post amateur videos, flash mobs, reactions, challenges, sketches, dances, mini-series and more. First of all, the content should be of interest to such a circle of users.

Videos should be fun, original, memorable. Documentaries, educational content, boring lectures and stuff like that will not be interesting. Do not forget about the quality of the shooting. Poor picture quality, noise in the background is not what users want to see.

Attracting subscribers

It is certainly quite easy to promote an account using paid methods. However, in addition to this, there are free ways to promote:

Activity. The more activity from you (content, likes, comments and subscriptions to other bloggers), the higher the likelihood of becoming popular yourself. But keep in mind that this method takes time. The main focus should still be on content. If the videos are of poor quality, no activity will help.

Hashtags. Indicate hashtags on the subject of your channel, follow popular tags. In addition, you can come up with your own and run the challenge.

Sharing in other social networks. Share on other social networks a link to your account.

Increasing engagement. Keep track of what is trending, try to create similar videos, broadcast live, organize polls, create contests, respond to comments.

Mutual PR. A good way for free promotion is mutual PR with other bloggers, shooting duets and reactions to other people's videos.


TikTok is a dynamically developing social network for young people. In 2022, its popularity will only grow, so you need to go there for the audience now.