Using Hashtags on Instagram to grow your business
If you are in the process of starting up or running a business, you probably understand the importance of using social media as a marketing tool. Using social media effectively is an inexpensive way of marketing your business. Although it is easy to learn, it is just as easy to do incorrectly.
Instagram as a Tool
Instagram is a powerful tool for marketing your business. Because it is a visual medium it is tailor-made for sales that center around clothing, jewelry, and other products that benefit from the photographic display. An eye-catching picture and brief description can greatly increase the visibility of your business.
To attract people to your Instagram page, you need to use top Instagram hashtags. Hashtags are used to help people searching for something in particular, and using top hashtags makes it easy to find you. Hashtags can be used in the caption of the picture or the comments. When someone enters a hashtag you use on a post in their search field, your post will be displayed.
Before using a hashtag, you may want to check out that particular hashtag’s page on Instagram. That will give you an idea about the type of content your post will be sharing a page with. This is an important step to take because sometimes the most innocuous-sounding hashtags are attached to content you may not want to share a page with.
There are several ways to promote your business through online video marketing. One is utilizing hashtags to your videos and pictures, once you are satisfied that the hashtags you are using are both popular and safe, you are ready to post. Make sure that you have your profile set to public, otherwise your post will not show up on the hashtag’s page. Although you can add up to thirty hashtags per post, you may want to keep your post more minimal. A long block of hashtags doesn’t give a very aesthetic look on your page. Instead, focus on using just a few, highly-relevant hashtags.
Using Hashtags Effectively
Hashtags are used to increase the functionality of Instagram. It makes it easier for users to search for specific items of interest and it allows pages to gain new followers by placing them on the hashtag’s page. Hashtags can also be used in the bio section of your Instagram as well as in stories.
Choosing popular hashtags, such as #photooftheday, #instapic, or #nofilter, are a good way to end up in front of a large audience. It is important to remember that these hashtags are popular for a reason. The hashtag page for popular hashtags will be updated rapidly, which means your post will be at the top for a very limited period.
One strategic way of using hashtags involves using a popular hashtag along with two or three additional targeted hashtags that make sense for your post. You also need to spend time taking great quality pictures so your post will stand out on the hashtag’s page. Finally, include a well-thought out caption for your post. Hashtags alone will not do the job.